Event Blogging is one of the fastest, most targeted way to monetize an upcoming or ongoing event or trend.
An event blog can be considered a micro niche blog that focuses on a single topic. It tries to cover all the aspects and discussions pertaining to that individual topic.
Some common event blogs that prop up every year are the ones that focus on massively global phenomenon like Christmas Greetings, New Year Greetings during the December holidays. Then there are blogs that cover Apple product launches, Car launches, Big Sporting events, etc.
It may sound ‘easy and interesting‘ to some while ‘fake and too good to be true‘ to others but such blogs can actually give you good returns if created and ran properly.
Having covered the basic definition of an event blog, let’s discuss how you actually earn from such a blog along with some precautions to be followed.
Creating an event blog is fairly easy, especially if you have prior experience of setting up and running a normal WordPress blog or any blog for that matter.
Still, you should consider and keep in mind the following points if you actually want to make money online with your event blog.
Before investing a single cent or second in your new event blog, you must do proper Keyword Research using Google’s Keyword Planner (or any other service you like). The keyword must have enough search volume to make it viable for you to even target it. At the same time, you should always check existing competition.
After-all, how many Christmas And New Year Greeting blogs do you expect a normal person to read?
The No-go territory!
The most important yet the most overlooked aspect while choosing a niche is creating a blog on negative or unethical events.
Consider for example the ongoing Novel CoronaVirus crisis throughout the world. Covid-19 may seem as the perfect candidate for an event blog but ask yourself, do you really want to be the guy who tried to profit from a disaster? And failed. Got shamed by the public in the comments section, lost reputation. And then ultimately lost business even on unconnected projects.
You should touch such topics only if you actually want to help and provide value to the readers in tough times. Sometimes, even at a monetary cost born by you. This way, the negative event might even build personal reputation beyond measure which is always a good return on investment albeit not financially.
Buying That Perfect Domain Name
The next step is to choose a domain name that is easy to remember and atleast hints about the event or niche targeted. At the same time, the domain-name length should be small enough to make it easy to type and read.
You should always take care of the trademark issues that may arise if you choose a name containing a well-known trademark (like AppleIphoneLaunch(.)com). Remenber that such a name will surely lead to some trouble if not a strict legal action.
You must try to get an evergreen dotcom domain name but if it is already taken (which I assure you is the most probable outcome for almost any name you come up with) then you should opt country specific TLDs like .us, .in, etc. These ccTLDs fare better than a dotcom in some cases where the event is big but caters to domestic populations.
The Next Steps…
After finalising the niche event and acquiring that perfect (or the only available) domain name, the next steps are same as they are for any other blog including but not limited to:
Setting Up WordPress on your existing or newly bought webhost.
Writing good quality content with related pictures.
Creating quality backlinks and implementing other good SEO practices along with social media or paid media marketing of your blog.
That’s it ! You are ready to target your micro niche with your event blog.
Monetizing an event blog.
In all essence, an event blog is just another WordPress blog. So the monetization techniques that work on other blogs will work here. Following is a not-so-exhaustive list of what you can do to start earning from your freshly minted event blog:
- Google AdSense: The almighty, the most common way.
- Affiliate Marketing: Sell 3rd party products related to that event or the industry the event caters to.
- Ticket Sales: You earn a commission on ticket sales via your blog. You just partner with the event organisers and offer readers a custom discount coupon.
- Merchandise: Some events have a cult like following and you can sell specialized merchandise products like mugs, tees, etc that provide value to the right person.
- Banner Ads: Why depend on Google only when you can rent ad-space on your event blog to the actual event organisers. They get a targeted audience and you get better revenue.
You can think of a lot of meaningful ways to earn money depending specifically on the micro niche you choose. Just remember, at the end of the day, it is all about maximizing the money making potential of your blog using the techniques that work for you.
Bonus: LIVE! Event Blogging.
Live Event Blogging is a sub type of event blogging where you create content while you are attending the event. It is more like an opinion based commentary on the event and parts of it.
Most of the times, such a blog is not even created on a separate domain name. It just piggybanks the popularity and audience of an existing blog catering to the industry related to the event.
You too can use your existing tech blog to cover that famous tech event, auto blog for the much awaited Auto Expo, your finance blog to cover annual budget speech of your country. This way you get great content in the form of event coverage and huge viewership boost in real-time!
Concluding this article, let me bring attention to the fact that even if you don’t earn a penny from an event blog you still learn a lot. You can also re-cycle the same blog next year or next month(depending on frequency) for better results.
At the very least, you can use it as a stepping stone, a link source and funnel viewers to other interesting content you produce elsewhere.
If you liked the article, please appreciate it in the comments section. Have questions or opinions, please share!